Arc · Sales and leasing

The arc of every deal.

Capture, qualify, view, offer, reserve, close. Six stages, one record per deal, every message tied back to the unit it is about.

Book a demo See the record it writes to

LiveArc · Deal 4471

CapturedMarina Gate · 2 BREnquiry arrived on WhatsApp and matched itself to the unit.

Source: WhatsApp Business+971 4 ··· · first contact
Asking: AED 145,000 / yr
Agent: Unassigned
Confidence: 22%

14:02Matched to Unit 1203 by the number in the message.

Captured. Marina Gate · 2 BR

Step the deal · it runs itself until you take over

Every channel into one pipeline.

WhatsApp Business, Facebook and Instagram lead ads, the enquiry form on your own site, and anything your website posts to the lead API. An enquiry from any of them lands in the pipeline within seconds, matched to the property it mentions and routed to the agent who already owns that building or that client.

Nothing is retyped between the form and the CRM, and a lead that arrives twice converges on one record rather than two.

Confidence that reflects the work.

The score moves on evidence: budget confirmed, viewing attended, owner engaged, deposit cleared. It climbs, holds, softens or cools as the agent works the relationship, so a principal reading the board sees the pipeline as it is rather than as it was entered.

Closing writes to everything else.

When the offer is accepted the client signs with UAE PASS, and the contract is binding in DIFC. The unit changes state in Atlas, the rent invoice to the tenant and the commission invoice to the owner both appear in Ledger with their VAT treatment and DLD reference, the client sees the signed copy in Keys, and the agency audit trail records who did what.

One close, five surfaces updated, no synchronisation to go wrong.

Five ways a lead reaches you. Pick one and see what it actually does.
Detail
Creates the deal at stage New	Unless already your tenant	Yes	Yes	Yes	Yes
De-duplicated against your contacts	By phone	Phone, then email	Phone, then email	Emirates ID, phone, email	Emirates ID, phone, email
Routed by your distribution rules	On source alone	Community and value too	On stated intent	Community, value, intent	Stays with its agent
Opens a thread in Connect	Yes	No	No	No	No
Keeps the campaign it came from	No	Page, form, ad, campaign	No	No	No

The only route that arrives as a conversation. The thread and the deal are created together; a message that reads STOP or ايقاف is recorded as an opt-out rather than an enquiry; and an existing tenant messaging about their own tenancy never becomes a new lead.

Paid acquisition with its receipts attached. The page, form, ad and campaign travel with the deal, so a campaign can carry its own routing rule and be counted against what it produced.

The enquiry form Keyflow hosts for your brand. It asks for a name, a phone and whether the person wants to rent, buy or sell, and it routes on that intent because no agent is standing behind it.

One POST with a key you issue. Your own website, a form builder or a connector you write can create a deal. The key is scoped to one agency and one permission, so a leaked key can never reach another agency.

Typed in by the agent sitting with the client. It has the strongest matching — Emirates ID before phone before email — and it stays with the agent who captured it instead of being routed away.

Distribution

What a lead carries decides where it lands.

Arc reads your distribution rules in priority order and the first one that matches wins. Which rules are even able to match depends on what the channel handed over.

Where it came from

WhatsAppA message on the agency numberMeta lead adSubmitted inside Facebook or InstagramYour website formThe enquiry form Keyflow hosts for your brandAn agent typing it inCaptured at the desk or on the phone

The queue it lands in

SASara Al TamimiLeasing · RERA 41288
OROmar RahalLeasing · next in the rota
LNLeila NasrLeasing · fewest open deals
UnassignedWhere a lead waits when no rule matched

Lands with Omar Rahal. A WhatsApp enquiry arrives as a conversation rather than a form, so the ingest hands the router the source and a fixed sale, buy-side shape and nothing else. No community, no budget, no stated intent, which means a rule that asks for any of them cannot match it. What is left to route on is the rota.

Lands with Sara Al Tamimi. The lead form’s location answer and its budget answer travel with the lead, so a rule is allowed to name both. This one sends Dubai Marina enquiries above AED 100,000 to a single agent, and the page, form, ad and campaign stay on the record for whoever has to account for the spend.

Lands with Leila Nasr. The hosted form asks whether the person wants to rent, buy or sell, and that one answer is both the routing key and the shape of the deal it opens. By load means the member of the leasing team with the fewest open deals takes it, which today is Leila.

Stays with Sara Al Tamimi, who captured it. This is the one path that never calls the router at all. Arc sets the owner to the agent sitting with the client, rather than routing somebody’s own walk-in away from them and asking them to chase it back.

Your own site can post the same lead to Arc with a key you issue, carrying community, budget and stated intent together, so it can match the widest set of rules. When no rule matches, the deal stays unassigned and visible rather than going to somebody at random.

See Arc run against your live pipeline.

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